Privacy Policy
How we protect and handle your data
Last Updated: December 24, 2025
At AvyIQ, we are committed to protecting your privacy and being transparent about how we collect, use, and safeguard your information. This Privacy Policy explains our practices regarding your personal data when you use our platform.
Information We Collect
Account Information
When you create an account, we collect:
- Email address
- Username or display name
- Password (encrypted)
- Profile information (optional)
Usage Data
We collect information about how you interact with our platform:
- Scenario completion and performance data
- Learning progress and achievements
- Pages visited and features used
- Time spent on the platform
Technical Information
We automatically collect certain technical data:
- IP address
- Browser type and version
- Device information
- Operating system
How We Use Your Information
We use the collected information to:
- Provide and improve our services: Deliver educational content, track your progress, and personalize your learning experience
- Communicate with you: Send important updates, respond to inquiries, and provide customer support
- Enhance platform security: Protect against unauthorized access and ensure platform integrity
- Analyze and optimize: Understand how users interact with our platform to improve features and content
- Comply with legal obligations: Meet regulatory requirements and respond to legal requests
Data Storage and Security
Your data is stored securely using industry-standard encryption and security measures. We use Supabase for authentication and database services, which employs:
- End-to-end encryption for data in transit
- Encrypted storage for sensitive information
- Regular security audits and updates
- Access controls and monitoring
However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following circumstances:
- With your consent: When you explicitly agree to share your information
- Service providers: With trusted third-party services that help us operate our platform (e.g., hosting, analytics)
- Legal requirements: When required by law or to protect our rights and safety
- Business transfers: In the event of a merger, acquisition, or sale of assets
Your Rights and Choices
You have the right to:
- Access your data: Request a copy of the personal information we hold about you
- Update or correct: Modify inaccurate or incomplete information
- Delete your account: Request deletion of your account and associated data
- Opt-out: Unsubscribe from marketing communications
- Data portability: Request your data in a portable format
To exercise these rights, please contact us.
Cookies and Tracking
We use cookies and similar technologies to:
- Keep you logged in
- Remember your preferences
- Analyze platform usage
- Improve user experience
You can control cookie settings through your browser preferences. Note that disabling cookies may affect platform functionality.
Analytics and Tracking Technologies
We use Google Tag Manager (GTM) and analytics tools to understand how users interact with our platform and to improve our services.
What We Track
- User interactions: Button clicks, form submissions, and navigation patterns
- Gear wizard usage: Experience level selections, budget choices, terrain preferences, and gear ownership data
- Affiliate link clicks: Product views and clicks on recommended gear
- Page performance: Load times, errors, and user engagement metrics
- Session data: Visit duration, pages viewed, and referral sources
Why We Collect This Data
Analytics data helps us:
- Understand which gear recommendations are most helpful to users
- Improve the gear recommendation wizard based on user behavior
- Identify technical issues and optimize platform performance
- Create better educational content tailored to user needs
- Measure the effectiveness of our safety education initiatives
Third-Party Analytics Services
We use Google Tag Manager to manage tracking tags. Data collected through GTM may be shared with Google according to their privacy policies. You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Affiliate Marketing Disclosure
AvyIQ participates in affiliate marketing programs, including the Amazon Associates Program. This means we may earn a commission when you click on certain product links and make a purchase.
How It Works
- Affiliate links: Some product recommendations on our gear recommendation pages contain affiliate links to Amazon and other retailers
- Commission earned: When you click these links and make a purchase, we may earn a small commission at no additional cost to you
- Price transparency: The price you pay is exactly the same whether you use our affiliate link or go directly to the retailer
- Honest recommendations: Our gear recommendations are based on quality, suitability for different skill levels, and value - not commission rates
Our Commitment
We only recommend avalanche safety gear and backcountry equipment that we believe will genuinely benefit users at different experience levels. Affiliate commissions help support the development and maintenance of AvyIQ's educational platform, but they do not influence which products we recommend or how we evaluate gear for safety and performance.
Children's Privacy
AvyIQ is not intended for users under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on this page and updating the "Last Updated" date. Continued use of the platform after changes constitutes acceptance of the updated policy.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us.